This series outlines the principles that should underlie all sales and marketing transactions. Each program contains solid advice and concrete lessons that teach effective skills. 8-part series, 19-26 minutes each.
Finance and Accounting for the Non-Financial Manager
Item: PDDC-BVL10802
Format: VHS
List Price: $999.95
Item: PDDC-BVL10802
Format: DVD
List Price: $1199.95
You may purchase The Wharton Management Development Series on VHS for $999.95.
Purchase The Wharton Management Development Series on DVD for $1199.95.
Achieving Competitive Advantage: Managing for Organizational Effectiveness - Video/DVD
"Houston, we have a problem." When Mission Control received a distress call from Apollo 13, the ground team had to entirely rethink its management structure—immediately—in order to save the astronauts’ lives. In this program, Michael Useem, a professor of management and sociology at Wharton and an expert on organizational design, provides key insights into the determinants of organizational success. Case studies including NASA, Sport Obermeyer, and Southwest Airlines focus on the make-or-break issues of decision-making, organizational design, alignment of incentives, and organizational leadership. (53 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10803
Format: VHS
List Price: $299.95
Item: PDDC-BVL10803
Format: DVD
List Price: $359.95
You may purchase Achieving Competitive Advantage: Managing for Organizational Effectiveness on VHS for $299.95.
Purchase Achieving Competitive Advantage: Managing for Organizational Effectiveness on DVD for $359.95.
Creating Customer Value: The Essentials of Marketing - Video/DVD
How does a company successfully challenge an industry leader for market share, turn around a negative public perception, or secure a niche in a crowded and competitive marketplace? In this program, Barbara Kahn, a professor of marketing at Wharton and an authority on consumer behavior, analyzes the marketing plans of Visa International, the Bank of Boston, and RYKÄ with their senior executives while identifying the principles behind building a marketing plan and developing an effective marketing strategy. Market segmentation, the product lifecycle, the Four P’s, and other pertinent topics are addressed. (46 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10804
Format: VHS
List Price: $299.95
Item: PDDC-BVL10804
Format: DVD
List Price: $359.95
You may purchase Creating Customer Value: The Essentials of Marketing on VHS for $299.95.
Purchase Creating Customer Value: The Essentials of Marketing on DVD for $359.95.
Achieving Competitive Advantage: Neutralizing Competition - Video/DVD
Globalization, shorter production cycles, and increasingly demanding shareholders mean that companies must be nimble if they are to get ahead. In this program, Harbir Singh, a Wharton management professor and an expert on strategic alliances and on mergers and acquisitions, describes core concepts in building a coherent strategy of competitive advantage—and examines what it takes to hold on to it in a business environment that is less predictable and more competitive than ever. In addition, senior executives from Ford, Fuji-Xerox, and other companies discuss how they have adjusted to the demands of today’s business world. (53 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10805
Format: VHS
List Price: $299.95
Item: PDDC-BVL10805
Format: DVD
List Price: $359.95
You may purchase Achieving Competitive Advantage: Neutralizing Competition on VHS for $299.95.
Purchase Achieving Competitive Advantage: Neutralizing Competition on DVD for $359.95.
Finance and Accounting for the Non-Financial Manager - Video/DVD
Owner’s equity, net present value, debt-to-equity ratios, valuation—what does it all mean? In this program, Wharton faculty members Dr. Peter Knutson, an authority on the development of global accounting standards, and Zehavit Joseph, a specialist in mergers and acquisitions and in strategic financial management, present the essentials of finance and accounting while explaining how they apply to both large and small companies. An ideal bridge for the non-financial manager, this video promotes a better rapport with financial professionals, a deeper understanding of financial statements, and enhanced project management skills. (64 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10806
Format: VHS
List Price: $299.95
Item: PDDC-BVL10806
Format: DVD
List Price: $359.95
You may purchase Finance and Accounting for the Non-Financial Manager on VHS for $299.95.
Purchase Finance and Accounting for the Non-Financial Manager on DVD for $359.95.
Why Use Statistics? - Series
Explains the Importance of Statistics to Students of Science and Business
This series was produced specifically to highlight the relevance of statistics and to teach students the basic statistical methods. The programs use sequences of "live action" video to illustrate relevant situations across a broad range of subject areas, and dynamic animation is used to explain the theoretical principles of statistical methods and to clarify the processes involved. 4-part series, 20-25 minutes each.
The Series Includes:
Bivariate Data: When y Depends on x
Item: PDDC-BVL6137
Format: VHS
List Price: $699.95
Item: PDDC-BVL6137
Format: DVD
List Price: $799.95
You may purchase Why Use Statistics? - Series on VHS for $699.95.
Purchase Why Use Statistics? - Series on DVD for $799.95.
Handling Variability
This program examines the measurement of blood pressure to introduce the idea that multiple measurements may produce very variable results. The idea that measurement "errors," together with fluctuations in the parameters being measured, create variability is followed by an explanation of both Systematic and Random Error and the recognition of the need for statistical techniques to handle this variability in order to allow inferences to be drawn and decisions made. (25 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6138
Format: VHS
List Price: $199.95
Item: PDDC-BVL6138
Format: DVD
List Price: $259.95
You may purchase Handling Variability on VHS for $199.95.
Purchase Handling Variability on DVD for $259.95.
Describing Data
Beginning with an explanation of the difference between "qualitative" and "quantitative" data, this program goes on to explain various ways of presenting data, including Dot Plots, Bar Charts, and Histograms. The program also explains Summary Measures, Characteristic Values, and how to arrive at the Mode, Median, and Mean, with a discussion of their individual drawbacks and advantages. The program goes on to discuss handling the Spread of Distribution, and explains techniques for measuring Spread, including Quartiles, Inter-quartile Range, and Standard Deviation, and concludes with modeling using Normal Distribution. (25 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6139
Format: VHS
List Price: $199.95
Item: PDDC-BVL6139
Format: DVD
List Price: $259.95
You may purchase Describing Data on VHS for $199.95.
Purchase Describing Data on DVD for $259.95.
Using Samples
This program begins with an explanation of the difference between a Population and a Sample, and the reasons why samples are so important in estimating data relating to populations too large or too impractical to be measured in their entirety. The program emphasizes the need for random samples, explains how several random samples of the same size will vary, and then looks at ways of dealing with this variability, calculating the Standard Error of the Mean, and how to estimate the "95% Confidence Interval." The program goes on to show how, when dealing with quantitative data, you can calculate the size of the sample that is needed in order to achieve the precision required. (20 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6140
Format: VHS
List Price: $199.95
Item: PDDC-BVL6140
Format: DVD
List Price: $259.95
You may purchase Using Samples on VHS for $199.95.
Purchase Using Samples on DVD for $259.95.
Bivariate Data: When y Depends on x
This program demonstrates how "qualitative" bivariate data can be visualized by using a modification of the simple Bar Chart. Quantitative data is dealt with by developing the Dot Plot into the Scatter Diagram, which allows any correlation to show itself in a linear relation. The program explains how this correlation can be modeled by calculating a "Line of Best Fit," how to calculate 95% Confidence Bands, and how to calculate a summary measure for any correlation called the Correlation Coefficient. Finally, the program explains how to deal with data that indicates a curved Line of Best Fit by either finding a way of re-plotting to provide a linear correlation or, alternatively, how to calculate a curved Line of Best Fit. (20 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6141
Format: VHS
List Price: $199.95
Item: PDDC-BVL6141
Format: DVD
List Price: $259.95
You may purchase Bivariate Data: When y Depends on x on VHS for $199.95.
Purchase Bivariate Data: When y Depends on x on DVD for $259.95.
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Hungry consumers in America and abroad are losing their appetite for the world’s largest fast food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School’s David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. A BBCW Production.
This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct Davids taking on a marketplace Goliath—and each other—while Coke executives share their plan for defense against a commercial threat that is as serious as it is unprecedented. Original BBCW broadcast title: Cola Wars (a.k.a. Message in a Bottle).
A good business plan is a roadmap to success. The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial feasibility, and negotiation with potential investors. German airship manufacturer Cargolifter, the Swiss musical production Space Dream, and data broadcasting innovator The Fantastic Corporation serve as case studies.
