ADVERTISING AND MARKETING TRAINING VIDEOS DVDS
IDEAS AND TRAINING
Marketing and Advertising Training Videos DVDs Programs
People do not shop and buy what they do just because they want or need a particular item. Advertising and marketing, done properly, help people in their purchasing decisions.
Before we run out and buy advertising and set up marketing campaigns, we should know something about how and why advertising and marketing works. Why do we buy what we do? How do successful organizations sell? How do we add value? What is relationship marketing? These are all questions we should ask before we layout our budgets. We need to reach out to the consumer and give them what they want and need . . . and to do that, we should know what they want and need before they do.
Marketing and Advertising Training Videos DVDs Programs:
- Big Mac Under Attack - DVD
- Branded: Personal Identity Through Consumer Products - DVD
- Buy-ology: The Science of Buying and Selling - DVD Video Series
- Cola Wars: Message in a Bottle - DVD
- Formulating a Business Plan - DVD
- Marketplace of Ideas: What Makes a Great Advertisement? - Video/DVD
- Marketing Communications - DVD
- Media Power - Series - DVD
- Principles of Sales and Marketing: The Power of Ethical Selling - Series - DVD
- The Wharton Management Development Series - DVD
- Why Use Statistics? - Series - DVD
Marketing and Advertising Training Products:
Big Mac under Attack - DVD
Hungry consumers in America and abroad are losing their appetite for the world’s largest fast food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School’s David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. A BBCW Production.
(38 minutes, color)
Copyright 2003
Item #PDDC-CAMJJE33714
Prices include public performance rights. Only available in the US.
Purchase Big Mac under Attack on DVD for $349.95.
Branded: Personal Identity Through Consumer Products - DVD
This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of Swatch, uses his company’s success story to discuss the emotional nature of buying—and buying into—a brand. The indie skateboard entrepreneurs of Girl & Chocolate describe their brand as representative of a lifestyle. And the advertising duo who created "do," a brand with a lot of attitude but no products, look at brands as a form of personal statement that replaces worn-out cultural identity tags such as political affiliation. (42 minutes, color)
Item: PDDC-CAMBVL11159
Format: DVD
List Price: $309.95
Purchase Branded: Personal Identity Through Consumer Products on DVD for $309.95.
Buy-ology: The Science of Buying and Selling
Video Series - 2 DVDs $559.95. (Item#PDDC-BVL30018)
Americans, as a whole, live in a constant state of acquiring and discarding, collectively spending billions of dollars and innumerable hours on shopping every day of the week. This intriguing two-part series draws on experimental data, anecdotal case studies, and interviews with a wide range of experts to scrutinize why people buy-and how sellers manipulate their desires. Original BBC broadcast title: Buy-ology. 2-part series, 50 minutes each.
This video production has an online preview. Visit our online preview page to view a sample of this program and other training videos. Click Here!
The Buy-ology: The Science of Buying and Selling Series Includes: Why We Buy - How They Sell
50 Minutes Each
Buy the series for $559.95 and save over $50.00
Prices include public performance rights for U.S. and Canada.
Purchase Buy-ology: The Science of Buying and Selling Series on DVD for $559.95.
Why We Buy
DVD - $349.95 (Item#PDDC-BVL30019)
This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois’ Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder. Original BBC broadcast title: Buy-ology: Program 1. (50 minutes, color)
This video production has an online preview. Click Here!
Purchase Why We Buy on DVD for $349.95.
How They Sell
DVD - $349.95 (Item#PDDC-BVL30020)
Shopping, once simply a basic task, now vies with television as America’s most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com’s Jeff Bezos, and Geoff Burch, "the world’s most persuasive man," share their insights into the importance of advertising, store design, product placement, and buyer behavior analysis-all underlying aggressive new approaches that have redefined consumers as targets. Original BBC broadcast title: Buy-ology: Program 2. (50 minutes, color)
This video production has an online preview. Click Here!
Purchase How They Sell on DVD for $349.95.
Cola Wars: Message in a Bottle - DVD
This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla’s Zafer Iqbal and Mecca’s Tawfiq Mathlouthi tell the story of two opportunistic, politically correct Davids taking on a marketplace Goliath—and each other—while Coke executives share their plan for defense against a commercial threat that is as serious as it is unprecedented. Original BBCW broadcast title: Cola Wars (a.k.a. Message in a Bottle).
(51 minutes, color)
Copyright 2004
Item #PDDC-CAMJJE33713
Purchase Cola Wars: Message in a Bottle on DVD for $309.95.
Formulating a Business Plan - video
Video/DVD - $199.00/$249.00 - Item #PDDC-CAMJJE10841
A good business plan is a roadmap to success. The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial feasibility, and negotiation with potential investors. German airship manufacturer Cargolifter, the Swiss musical production Space Dream, and data broadcasting innovator The Fantastic Corporation serve as case studies.
(30 minutes, color)
Prices include public performance rights.
Prices include public performance rights. Only available in the US, Canada, Hong Kong, Singapore, Taiwan, South Korea, Malaysia and Japan.
Copyright date: 1999
You may purchase Formulating a Business Plan on DVD for $249.00.
Marketplace of Ideas: What Makes a Great Advertisement?
Who knows what makes a great advertisement? The judges for the annual Clio Awards do, and in this penetrating two-part series they spell it out. In addition, creatives from some of the world’s best agencies share their knowledge and experience, as they discuss the business of making profitable—and memorable—TV and radio spots, print ads, and posters. 2-part series, 31-32 minutes each.
The Series Includes:
Marketplace of Ideas, Volume 1
Marketplace of Ideas, Volume 2
Item: PDDC-BVL11390
Format: DVD
List Price: $499.95
Prices include public performance rights. Only available in the US, Asia and Canada.
Purchase Marketplace of Ideas: What Makes a Great Advertisement? Vol. #1 & #2 on DVD for $499.95.
Marketplace of Ideas, Volume 1
In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur; and other agencies discuss commercials such as Volkswagen’s "Snowplow," Maxell’s "Israelites," and Little Caesars’ "Focus Group" to provide insights into what makes a TV spot a success. (32 minutes, color)
Part of the Series Marketplace of Ideas: What Makes a Great Advertisement?
Prices include public performance rights. Only available in the US, Asia and Canada.
Item: PDDC-BVL11391
Format: DVD
List Price: $309.95
This video production has an online preview. Click Here!
Purchase Marketplace of Ideas: What Makes a Great Advertisement? Vol. #1 on DVD for $309.95.
Marketplace of Ideas, Volume 2
In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people’s ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV’s "Jukka Brothers" and Diesel Jeans’ "A Day in Pyongyang" and several print ads and posters from the Clio archives. (31 minutes, color)
Part of the Series Marketplace of Ideas: What Makes a Great Advertisement?
Prices include public performance rights. Only available in the US, Asia and Canada.
Item: PDDC-BVL11392
Format: DVD
List Price: $309.95
This video production has an online preview. Click Here!
Purchase Marketplace of Ideas: What Makes a Great Advertisement? Vol. #2 on DVD for $309.95.
Marketing Communications
With many sources of information—newspapers, television, radio, phones—competing for limited attention, how do you ensure that your message is being heard? The importance of focusing your advertising message, identifying the audience, and choosing a medium that speaks directly to the target is discussed. (15 minutes, color)
Item: PDDC-CAMFMK6102
Format: DVD
List Price: $199.95
Purchase Marketing Communications on DVD for $229.95.
Media Power - Series - DVD
The mass media plays a powerful and controversial role in shaping perceptions. But because the mediums of print and broadcast often overlap and are so integrated into daily life, most Americans are unaware of their effects. This eight-part series probes the reciprocal dynamics of the media/audience relationship, in all its many forms. 8-part series, 28 minutes each.
The Series Includes:
Mass Media in Society
Media Rights and Responsibilities
Media Ethics
Media Impact
Audience and Feedback
Global Media
Public Relations
Advertising
Item: PDDC-CAMBVL8567
Format: DVD
List Price: $1,899.95
Purchase Media Power - Series on DVD for $1,899.95.
Mass Media in Society - DVD
The world is quickly becoming saturated with information, entertainment, and advertisements. In this program, academic and industry experts examine the globalization of information exchange, the way in which it has altered the social distance between nations and individuals, and the future of mass media. In the U.S., viewers watch an average of 4.5 hours per day of television, willingly lending their eyes and ears to advertisers. However, the 1990s have seen a growing fragmentation of America into demographically segmented audiences, driven by niche programming and narrow-interest advertising. The enthusiasm for interactive communication is growing, spurred on by the desire for news and entertainment tailored and delivered on demand and the possibilities of one-to-one marketing. Is the concept of mass media on the verge of extinction? (28 minutes, color)
Part of the Series Media Power
Item: PDDC-CAMBVL8521
Format: DVD
List Price: $309.95
Purchase Mass Media in Society on DVD for $309.95.
Media Rights and Responsibilities - DVD
Tabloid journalism. Kinky TV talk shows. "Gangsta" rap music. Sexually explicit and violent movies. The media have established new outposts in the frontiers of taste that were thought impossible 30 years ago, and all in the name of First Amendment rights and giving the public what it wants. But with these rights come responsibilities that are seldom respected. What leverage can society use beyond the boycott and angry letter to put curbs on the more outrageous forms of media expression? What is the rightful role of government? How do we balance these measures with a healthy respect for creativity and freedom of expression? This program looks at all of the issues surrounding the media’s pursuit of the advertising dollar versus its responsibility to exercise some concern for the public good. (28 minutes, color)
Part of the Series Media Power
Item: PDDC-CAMBVL8522
Format: DVD
List Price: $309.95
Purchase Media Rights and Responsibilities on DVD for $309.95.
Media Ethics - DVD
Is a political candidate’s past personal life fodder for the front page? If a child commits murder, should the offender’s name be released? If a CD by a top recording artist has strongly antisocial lyrics, should the record label consider its impact on kids? In this program, news professionals and executives from NBC, CBS, Capitol-EMI Records, and Mercury Records speak out about the ethical dilemmas their industries face. The program also examines the case of Janet Cooke, who wrote a Pulitzer Prize-winning story about an 8-year-old heroin addict in 1981. The message was heartfelt, but fact-checking later proved her story to be closer to fiction than fact. In addition, the need for honesty and fairness, the subtle pressure of commercial interests, and the lure of sensationalism are discussed in this frank investigation of the pressures and circumstances that make up the context of media ethics. (28 minutes, color)
Part of the Series Media Power
Item: PDDC-CAMBVL8523
Format: DVD
List Price: $309.95
Purchase Media Ethics on DVD for $309.95.
Media Impact - DVD
This program emphasizes the seductive nature of films and television. The pervasiveness and sheer volume of electronic images in daily life make it extremely difficult for viewers to discern fact from fiction, as with Oliver Stone’s controversial JFK. The manufactured reality of films and TV also plays a role in popularizing certain behaviors—some of which are unhealthy or antisocial, like smoking and violence. Studies show that as audiences become saturated with violent images, they can all-too-easily become desensitized to real-life situations. In addition, some suffer from media narcosis, a form of addiction which, when TV is removed from the environment, causes symptoms of withdrawal. This program is an essential component of any course that addresses the importance of critical viewing skills and an awareness of the media’s impact on perceptions. (28 minutes, color)
Part of the Series Media Power
Item: PDDC-CAMBVL8524
Format: DVD
List Price: $309.95
Purchase Media Impact on DVD for $309.95.
Audience and Feedback - DVD
This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of the viewer is the product that is being bought. With billions of advertising dollars at stake, marketers, social psychologists, and statisticians carry out sophisticated demographic and psychographic studies to narrow audiences into well-defined consumer groups. On the back end, the Nielsen television rating system uses "people meters" on TVs to determine if viewers are in fact watching what advertisers thought they would. This program also debates the manipulative nature of television and includes a portion of Newt Minnow’s "Vast Wasteland" speech. This video is an indispensable resource for understanding the dynamics of media/audience interaction. (30 minutes, color)
Part of the Series Media Power
Item: PDDC-CAMBVL8525
Format: DVD
List Price: $309.95
Purchase Audience and Feedback on DVD for $309.95.
Global Media - DVD
Sixties’ media philosopher Marshall McLuhan predicted the coming of a Global Village in which telecommunications technology would figuratively shrink the world. Satellites, the Internet, multinational communications giants, and the ubiquity of televisions and computers have more than helped realize his prophecy. Who are the big players and what kind of village have they wrought? As American music, TV, film, sports, fashion, and food spread worldwide and push aside the local fare, are we guilty of cultural imperialism? This insightful program looks at a variety of issues surrounding the growth of media in the era of the international audience. (28 minutes, color)
Part of the Series Media Power
Item: PDDC-CAMBVL8526
Format: DVD
List Price: $309.95
Purchase Global Media on DVD for $309.95.
Public Relations - DVD
Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from advertising, and examines the way in which PR operates. In addition, industry professionals discuss the contributions of Ivy Lee and the founder of modern PR, Edward L. Bernays; the role of public relations in America’s two world wars; the shamefully successful Lucky Cigarettes campaign to make smoking in public fashionable for women; and the Ad Council and public service announcements. Crisis intervention is examined, as in the well-handled case of the tainted Tylenol scare, and the botched damage control of the Exxon/Valdez disaster. The program does an excellent job of explaining a difficult-to-understand and often-maligned industry. (28 minutes, color)
Part of the Series Media Power
This video production has an online preview. Click Here!
Item: PDDC-CAMBVL8568
Format: DVD
List Price: $309.95
Purchase Public Relations on DVD for $309.95.
Advertising - DVD
Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don’t want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics include the mass-marketing triumph of Lydia Pinkham’s 19th-century patent medicines; the role of sponsorship in radio and early broadcast television; the application of marketing principles to the 1964 Johnson/Goldwater campaign, which featured the well-known daisy/atom bomb ad; and a step-by-step look at how a Ford Ranger TV spot was made by the J. Walter Thompson agency. The program is a valuable aid in understanding the persuasive, pervasive nature of advertising. (28 minutes, color)
This video production has an online preview. Click Here!
Part of the Series Media Power
Item: PDDC-CAMBVL8569
Format: DVD
List Price: $309.95
Purchase Advertising on DVD for $309.95.
Principles of Sales and Marketing: The Power of Ethical Selling - Video/DVD
This series outlines the principles that should underlie all sales and marketing transactions. Each program contains solid advice and concrete lessons that teach effective skills. 8-part series, 19-26 minutes each.
The Series Includes:
Selling to Yourself
In Search of Quality
Tailor the Sale
The Power of Honesty
Find Your Niche
Keep It Simple
Selling Beyond the Wallet
A Winning Follow-Through
Item: PDDC-CAMFMK2910
Format: DVD
List Price: $2199.95
Purchase Principles of Sales and Marketing: The Power of Ethical Selling Series on DVD for $2,199.95.
Selling to Yourself - DVD
Before a company can sell successfully to its customers, it must first be sold on itself. This program examines why it is so important that employees understand the purposes and goals of the company for which they work. It looks at the role of proper communication between staff and management, shows why employee input into the decision-making process is critical to a company’s success, and illustrates the significant increase in employee productivity when teamwork is a major company goal. (28 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
Item: PDDC-CAMFMK2911
Format: DVD
List Price: $309.95
Purchase Selling to Yourself on DVD for $309.95.
In Search of Quality - DVD
People assess products and services in terms of their individual concepts of quality. This program teaches salespeople to recognize the fact that different people have different ideas about quality and how to use this fact to their advantage when selling to a customer. It shows salespeople how to evaluate the quality of their own product, how to understand the customer’s perception of the product, and how to evaluate and improve the quality of their own service as salespeople. (28 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
Item: PDDC-CAMFMK2912
Format: DVD
List Price: $309.95
Purchase In Search of Quality on DVD for $309.95.
Tailor the Sale - DVD
Each individual has distinct wants and needs. When a salesperson has properly tailored a sale—chosen exactly which points to stress and which to de-emphasize—the customer feels that the salesperson has taken the time to create something that will address his or her particular needs. This program presents concrete methods that show salespeople how to approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions. (24 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
This video production has an online preview. Visit our online preview page to view a sample of this program and other training videos. Click Here!
Item: PDDC-CAMFMK2913
Format: DVD
List Price: $309.95
Purchase In Search of Quality on DVD for $309.95.
The Power of Honesty - DVD
Honesty really is the best policy. Not only does a person have to live with himself or herself, but honesty and integrity are not for sale. Success in business depends, not on a quick advantage gained by dishonesty, but on a good reputation. This program explains how the perception of honesty may be elusive, which factors determine whether a business is perceived as honest, and how, when, and to what extent these factors can be controlled. (25 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
Item: PDDC-CAMFMK2914
Format: DVD
List Price: $309.95
Purchase The Power of Honesty on DVD for $309.95.
Find Your Niche - Video/DVD
Finding your niche means positioning yourself and your product or service where it uniquely fills a market need. This requires defining as well as anticipating customers’ needs, and recognizing new business opportunities. This program addresses the sometimes problematic subject of establishing, maintaining, and taking advantage of a specific business identity, both for companies in general and for salespeople in particular. It also shows sales executives how to focus and cultivate their company’s identity while finding their own particular niche. (23 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
Item: PDDC-CAMFMK2915
Format: DVD
List Price: $309.95
This video production has an online preview. Click Here!
Purchase Find Your Niche on DVD for $309.95.
Keep It Simple - DVD
Simplicity is often the key to success. Customers are constantly bombarded with all kinds of information, misinformation, or jargon which is used to cover for the absence of information. The successful salesperson is the one who can communicate most directly and simply the benefits to the customer of the product or service being offered. This program explains the advantages of keeping things simple, how to find an information level at which to work with customers, how salespeople can develop a better understanding of their own product, and how they can communicate their own knowledge effectively to their customers. (23 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
Item: PDDC-CAMFMK2916
Format: DVD
List Price: $309.95
Purchase Keep It Simple on DVD for $309.95.
Selling Beyond the Wallet - Video/DVD
Selling price is rarely as effective as selling the product or service. To distinguish a product or service from the competition’s, salespeople must find some aspect or characteristic that is more important or intriguing to the customer than the price—the reason why a customer wants to make the purchase regardless of price. This program examines the importance of pricing in buying, explains how to search for compelling selling points unique to a product, and helps salespeople distinguish their product from a crowd of similar offers. (24 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
Item: PDDC-CAMFMK2917
Format: DVD
List Price: $309.95
Purchase Selling Beyond the Wallet on DVD for $309.95.
A Winning Follow-Through - Video/DVD
Really topflight selling doesn’t end when a customer signs on the dotted line, and truly successful salespeople know that their job doesn’t end when the check is in the mail. This program explains why selling is an ongoing process, how to execute effective after-sale selling, and how to develop the kind of business relationship that will ensure repeat business. (29 minutes, color)
Part of the Series Principles of Sales and Marketing: The Power of Ethical Selling
Item: PDDC-CAMFMK2918
Format: DVD
List Price: $309.95
Purchase A Winning Follow-Through on DVD for $309.95.
The Wharton Management Development Series - DVD
No one knows business like The Wharton School, one of the top B-schools in the nation. In this timeless four-part executive education series, Wharton faculty members and senior executives from companies both large and small share their knowledge of how to achieve total competitive advantage. On-screen topic outlines and diagrams enhance this potent resource. 4-part series, 46-64 minutes each.
The Series Includes:
Achieving Competitive Advantage: Managing for Organizational Effectiveness
Creating Customer Value: The Essentials of Marketing
Achieving Competitive Advantage: Neutralizing Competition
Finance and Accounting for the Non-Financial Manager
Item: PDDC-BVL10802
Format: DVD
List Price: $1199.95
Purchase The Wharton Management Development Series on DVD for $1199.95.
Achieving Competitive Advantage: Managing for Organizational Effectiveness - DVD
"Houston, we have a problem." When Mission Control received a distress call from Apollo 13, the ground team had to entirely rethink its management structure—immediately—in order to save the astronauts’ lives. In this program, Michael Useem, a professor of management and sociology at Wharton and an expert on organizational design, provides key insights into the determinants of organizational success. Case studies including NASA, Sport Obermeyer, and Southwest Airlines focus on the make-or-break issues of decision-making, organizational design, alignment of incentives, and organizational leadership. (53 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10803
Format: DVD
List Price: $359.95
Purchase Achieving Competitive Advantage: Managing for Organizational Effectiveness on DVD for $359.95.
Creating Customer Value: The Essentials of Marketing - Video/DVD
How does a company successfully challenge an industry leader for market share, turn around a negative public perception, or secure a niche in a crowded and competitive marketplace? In this program, Barbara Kahn, a professor of marketing at Wharton and an authority on consumer behavior, analyzes the marketing plans of Visa International, the Bank of Boston, and RYKÄ with their senior executives while identifying the principles behind building a marketing plan and developing an effective marketing strategy. Market segmentation, the product lifecycle, the Four P’s, and other pertinent topics are addressed. (46 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10804
Format: DVD
List Price: $359.95
Purchase Creating Customer Value: The Essentials of Marketing on DVD for $359.95.
Achieving Competitive Advantage: Neutralizing Competition - DVD
Globalization, shorter production cycles, and increasingly demanding shareholders mean that companies must be nimble if they are to get ahead. In this program, Harbir Singh, a Wharton management professor and an expert on strategic alliances and on mergers and acquisitions, describes core concepts in building a coherent strategy of competitive advantage—and examines what it takes to hold on to it in a business environment that is less predictable and more competitive than ever. In addition, senior executives from Ford, Fuji-Xerox, and other companies discuss how they have adjusted to the demands of today’s business world. (53 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10805
Format: DVD
List Price: $359.95
Purchase Achieving Competitive Advantage: Neutralizing Competition on DVD for $359.95.
Finance and Accounting for the Non-Financial Manager - Video/DVD
Owner’s equity, net present value, debt-to-equity ratios, valuation—what does it all mean? In this program, Wharton faculty members Dr. Peter Knutson, an authority on the development of global accounting standards, and Zehavit Joseph, a specialist in mergers and acquisitions and in strategic financial management, present the essentials of finance and accounting while explaining how they apply to both large and small companies. An ideal bridge for the non-financial manager, this video promotes a better rapport with financial professionals, a deeper understanding of financial statements, and enhanced project management skills. (64 minutes, color)
Part of the Series The Wharton Management Development Series
Item: PDDC-BVL10806
Format: DVD
List Price: $359.95
Purchase Finance and Accounting for the Non-Financial Manager on DVD for $359.95.
Why Use Statistics? - Series
Explains the Importance of Statistics to Students of Science and Business
This series was produced specifically to highlight the relevance of statistics and to teach students the basic statistical methods. The programs use sequences of "live action" video to illustrate relevant situations across a broad range of subject areas, and dynamic animation is used to explain the theoretical principles of statistical methods and to clarify the processes involved. 4-part series, 20-25 minutes each.
The Series Includes:
Handling Variability
Describing Data
Using Samples
Bivariate Data: When y Depends on x
Item: PDDC-BVL6137
Format: DVD
List Price: $799.95
Purchase Why Use Statistics? - Series on DVD for $799.95.
Handling Variability
This program examines the measurement of blood pressure to introduce the idea that multiple measurements may produce very variable results. The idea that measurement "errors," together with fluctuations in the parameters being measured, create variability is followed by an explanation of both Systematic and Random Error and the recognition of the need for statistical techniques to handle this variability in order to allow inferences to be drawn and decisions made. (25 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6138
Format: DVD
List Price: $259.95
Purchase Handling Variability on DVD for $259.95.
Describing Data
Beginning with an explanation of the difference between "qualitative" and "quantitative" data, this program goes on to explain various ways of presenting data, including Dot Plots, Bar Charts, and Histograms. The program also explains Summary Measures, Characteristic Values, and how to arrive at the Mode, Median, and Mean, with a discussion of their individual drawbacks and advantages. The program goes on to discuss handling the Spread of Distribution, and explains techniques for measuring Spread, including Quartiles, Inter-quartile Range, and Standard Deviation, and concludes with modeling using Normal Distribution. (25 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6139
Format: DVD
List Price: $259.95
Purchase Describing Data on DVD for $259.95.
Using Samples
This program begins with an explanation of the difference between a Population and a Sample, and the reasons why samples are so important in estimating data relating to populations too large or too impractical to be measured in their entirety. The program emphasizes the need for random samples, explains how several random samples of the same size will vary, and then looks at ways of dealing with this variability, calculating the Standard Error of the Mean, and how to estimate the "95% Confidence Interval." The program goes on to show how, when dealing with quantitative data, you can calculate the size of the sample that is needed in order to achieve the precision required. (20 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6140
Format: DVD
List Price: $259.95
Purchase Using Samples on DVD for $259.95.
Bivariate Data: When y Depends on x
This program demonstrates how "qualitative" bivariate data can be visualized by using a modification of the simple Bar Chart. Quantitative data is dealt with by developing the Dot Plot into the Scatter Diagram, which allows any correlation to show itself in a linear relation. The program explains how this correlation can be modeled by calculating a "Line of Best Fit," how to calculate 95% Confidence Bands, and how to calculate a summary measure for any correlation called the Correlation Coefficient. Finally, the program explains how to deal with data that indicates a curved Line of Best Fit by either finding a way of re-plotting to provide a linear correlation or, alternatively, how to calculate a curved Line of Best Fit. (20 minutes, color)
Part of the Series Why Use Statistics?
Item: PDDC-BVL6141
Format: DVD
List Price: $259.95
Purchase Bivariate Data: When y Depends on x on DVD for $259.95.
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