Business Training
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IDEAS AND TRAINING
Business Training Products
This is page has an offering of fine business training products: video tapes, books, audio tapes, and CD-ROM software from the collection of Nightingale Conant.
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62 Free Ways to Grow Your Business Profits
Get the maximum bang for your marketing buck!
Here is a powerhouse guide to launching a potent seven-step sales plan guaranteeing your success — a take-no-prisoners approach to marketing for the owner of any size business.
62 Free Ways To Grow Your Business Profits by marketing insurgent Jay Conrad Levinson, author of the best-sellingGuerrilla Marketing, not only gives you the tools and tactics, but most importantly the plan for creating a results-oriented, cost-effective marketing campaign.
Your business will flourish with the ideas you'll find here. Over 100 different marketing tips and tools to use against the competition — 62 of which will cost you absolutely nothing.
You will learn:
• Why most advertising doesn't work
• How to harness the power of the Internet for bigger profits
• Why timing is everything in marketing — and how to master it
• Ways to save money even while you're making it
• Creative strategies for grabbing the attention of clients and prospects
• The fatal flaw of most marketing efforts — and how to avoid it forever
Whether your business is a sprawling one or tucked neatly away in your basement, here are the proven, profitable ways to get the maximum bang for your marketing buck!
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93 Extraordinary Referral Systems
Multiply your business profits through the efforts of others!
What can one person do? What can one company do? Now, consider what can be done when there is a multiple referral system in place to help you succeed. Other people and companies are happy to help you, if you'll just let them.
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E-Profits
Compete in the Real World of Internet Business
Accounts of fortunes made, sometimes overnight, make the idea of starting or getting involved in an Internet related business a very tempting proposition. The hype and hysteria surrounding many on-line companies and their public offerings make many people wonder: is this Internet phenomenon for real? What are the pros and cons of getting involved in e-commerce? How can I ride out the ups and downs of on-line business and establish myself or my organization as a leader in the industry? How can I spot a sound investment in this on-line craze?
In E-Profits: The 12 Steps to Creating a State-of-the-Art E-Commerce Strategy for Any Size Business, business technology expert Peter S. Cohan maintains that the Internet, while unique in its’ aspect, is not much different from other industries. There are certain rules and guidelines to follow, and if those rules and guidelines are followed, a successful organization will emerge from the pack as an industry leader. In E-Profits, Peter gives you those rules and guidelines. He breaks down the complexity of the Internet market by answering two basic questions: Who makes money in e-commerce? And how do they do it?
All the research has been done for you!
Using tried and true economic research and analysis, Peter examines specific Internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment from its peers. He cuts through the hyperbole surrounding e-commerce to make economic sense of the Web and provides listeners with a thorough understanding of today’s industry. Peter gives you examples from sound, successful companies that are industry leaders so that you can adapt their strategies to your business. Most importantly, Peter will separate myth from reality regarding the future of e-commerce.
If you are an investor, Peter will introduce you to a unique framework to evaluate potential Internet investments. You’ll be introduced to rules of Web investing and tips for venture capitalists. If you are currently running an Internet business, Peter will introduce you to the Pyramid of Web Business Models to help you evaluate where your business is at, where it’s headed and what your strategic options are for success. These strategies will also help non-Internet business managers assess the costs and benefits of engaging in e-commerce.
In E-Profits you’ll learn:
- The pyramid of different web business models
- Ten important principles for e-commerce success
- The myths and realities of web business
- Things to avoid on your website
- The spectrum of e-commerce architectures
- Negotiating deals and managing implementation
- Adaptability as the market changes
- Getting traffic to your site
In clear language with powerful examples from dominant industry leaders that Peter has consulted with, E-Profits gives you specific e-commerce applications that have generated high payoffs and created a competitive advantage for companies. He also dissects less effective ventures and tells you why they fell short. Case studies show you how companies have wrestled with their transition to e-commerce and managed not only to introduce, but also to sustain change and make a profit. To capture your share of the action, the time to implement your e-commerce strategy is now. This program will provide you with a uniquely practical blueprint – one that is focused on measurable return on investment.
Sooner or later, you will need to come to the realization that e-commerce must be a part of your future, especially if you are to succeed in the business-to-business world of sales. distribution and marketing on-line. We will all be involved in e-commerce in one way or another. E-Profits gives you the blueprint to follow so that your strategies are effective while meeting your objectives with the least amount of risk – and be profitable. If you’re an investor or own your own business, if you are a manager or employee within an organization, or if you’re considering starting an on-line business, you can use the tools taught to you by Peter Cohan to be successful and move up the ranks of your organization to reap the benefits in the real world of internet business.
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Guide To Business Negotiating
Succeed In Your Business
Transactions make or break a business. Companies have to make purchases to create their product or service, and companies have to generate sales to gain revenue. Such transactions require negotiations, and the outcome of those negotiations are crucial to the life of the company. Therefore, knowing how to negotiate is of the utmost importance.
Don't let other companies make you sell yourself short. Learning the steps needed to Power Negotiate, you equip yourself to add dollars to your bottom line.
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How To Get From Where You Are To Where You Want To Be
Jay Abraham will help you discover $5000 in hidden opportunities and assets in your business
You are in possession of an asset that has the power to make you richer than, perhaps, you have ever dreamed possible. This asset is your business. And now you can take the steps to exploit this under-utilized potential with Master Marketer Jay Abraham’s Finding The Hidden Wealth In Your Business: How To Get From Where You Are To Where You Want To Be.
Using Jay Abraham’s powerful business-building techniques in this comprehensive six-week audio program, you’ll begin to see how you can use the hidden potential within your business to outstrip competitors, create wealth for yourself and your family, and achieve the level of success you deserve.You’ll be amazed at how easily you can adapt these ideas to your own business environment and watch your business grow.
This program is filled with proven, street-smart, results-oriented, bottom-line techniques you can apply immediately to make your business totally results driven!
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Innovation Revolution
Lead the Business Revolution!
In today's world, things are changing faster than ever. The skills and abilities that helped you get where you are today, won’t get you much further in the years to come; that is, unless you learn to break the rules and act with daredevil speed.
Innovation Revolution is Tom Peters’ latest no-holds-barred “live” seminar that can show you how to reinvent yourself and your business—and become better and brighter at everything you do.
Listen up as Tom tells why “following the rules” of excellence is no longer enough. Many “once excellent” companies are facing bankruptcy today. Successful companies and individuals must learn to break the rules and harness the two driving forces of the new global economy:
Speed and Innovation.
Tom Peters’ visionary new program Innovation Revolution will give you the tools of today’s most unique and successful business mavericks, so you can start living the high-impact, dynamic lifestyle you’ve always dreamed of.
In this practical guide to impractical times, Tom Peters will show you how to:
• Find new, creative solutions to every day problems
• Approach your career and personal life with a bold attitude
• Sharpen your competitive edge
• Transform your company into a dynamic, evolving enterprise
• Amaze yourself and team members with inspired ideas
• Harness the overwhelming power of “strategic forgetfulness.”
• Search for the diversity advantage
• Obtain the key skill you need to become the fastest innovator around
• Turn any project into an opportunity for innovation.
The course toward unrivaled success is no longer a straight one. It is a route full of detours, sharp curves, and steep hills. Innovation Revolution is a one-of-a-kind program that will help you navigate the chaotic highway of life and get on the right track in a hurry.
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Lessons from Visionary Leaders
Learn from some of the most powerful, successful minds of the decade
James Halpin, President & CEO, CompUSA, Inc.
Dana Mead, Chairman & CEO, Tenneco
Phil Knight, Chairman & CEO, Nike, Inc.
With all the changes and advances that bombard us on a daily basis, it's not easy to keep a healthy bottom line in business today. In this 4-volume video library, experts from several different areas of business and industry show you how to get and keep a competitive advantage in today's world.
Watch, listen and learn from four of the top CEOs in the country as they share proven, battle-tested insights with you.
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Magic Words that Grow Your Business
Words, Not Numbers Are The True Currency Of Business
Whenever we at Nightingale-Conant are facing a marketing challenge, looking for new ideas or marketing techniques, the first program we reach for is Magic Words That Grow Your Business by Ted Nicholas. This program is a must for anyone who is serious about marketing his or her products and services.
Here are just a few of the things you will learn in Magic Words:
* How to prepare brochures,
sales letters, and ads that generate a constant flow
of leads and sales.
* 9 steps to creating less costly, more successful ad campaigns.
* 3 “Magic Words” on your outer envelopes that entice people to open them.
* The 27 most powerful “Magic Words” to use in your advertising.
* How to train telemarketers in little-known upselling and closing techniques.
* The easiest, low-cost, no-risk strategies to find profitable
new products.
* How to market your products with no investment in advertising.
* How to write headlines that make sales soar.
* How to buy advertising in magazines and newspapers at
up to 80% off the rate card.
* And much, much more!
At Nightingale-Conant, we rely on the advice, techniques, and strategies of Ted Nicholas. Experience
for yourself the power of this remarkable business
growth program.
Order your copy right away!
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The Management Advantage
Learn As Much As You Can From Top Business Leaders
Like many other hard-working business people, You're probable always on the lookout for help. For ways to improve. For newer and better methods of running your day-to-day operation. And you probably know all about the management seminars and workshops that might give you the help You're looking for. Maybe you even attended a few-and felt guilty about the ones you were too busy to make. It's for you that Nightingale-Conant put together this exciting program. This is a one-of-a-kind audio series that brings you the thoughts-the advice- of some of the top academics and business leaders.
The lessons offered in The Management Advantage are your to learn whenever and wherever It's convenient for you. You Don't have to take timeout of your busy schedule to travel to seminars or spend money attending workshops that offer only some of what you want.
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The Power to Get In
Get Faster Access To A Better Future!
The single most common and frustrating problem for anyone in business, anyone in a career or job transition, anyone moving back into the work force, and anyone about top graduate from college…is getting the access they need to prove their abilities.
It has become very difficult—sometimes next to impossible—to get in the right people’s doors. You may have something to sell, but you can’t get pat the executive assistant. Or you’re looking for a job, but you can’t get past human resources. If you can’t get in to see the right people, you can’t present your product, service, idea or qualifications.
That’s where Michael A. Boylan’s program The Power To Get In® takes over. Michael A. Boylan’s breakthrough new system for gaining access to the right people will help you cut through the bureaucracy, identify the people you most need to see, and meet them face-to-face.
With The Power to Get In®, you’ll learn how to:
• Close more business, faster
• Shorten your closing cycle dramatically
• Reduce your cost of sales
• Improve your profit margin
• Blast through all of the blockades designed to keep you out
• Get faster access to the person or people with the most decision-making power
• Secure the complete and undivided attention of the key decision makers, earlier on in your selling process
• Create a more influential power base and referral network
• Save time by getting direct access to the correct “movers and shakers”
• And much more!
The field-tested, proven system found in The Power to Get In® works even if you have no referrals, no track record, no credentials, and even little or no experience. Anyone with something to sell, abilities to offer, or ideas to present will find this program an invaluable tool for success.
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Pushing the Envelope
Close More Sales, Negotiate Better Deals, Increase Productivity, Grow Your Business Profits and More!
HARVEY MACKAY WILL SHOW YOU…
• How price only affects the behavior of 15-30% of customers — what you need to focus on instead to get them to buy from you in droves
• How to understand and motivate Generation X employees — if you manage them the traditional way, you’re in trouble
• The difference between leadership and authority — what makes a true leader and how becoming one gives you an edge
Whether you’re an executive, salesperson or manager, Harvey Mackay can help you be the best at what you do. Get the inside information you need to make it to the top in “Pushing the Envelope: Harvey Mackay’s 50 Tactics for Being Better, Smarter and Faster Than the Competition.”
As you listen, you’ll discover many insights you can use immediately, such as:
1. How departmental boundaries within the corporate structure can stifle and suffocate the best ideas — what the top companies do to break down the barriers to innovation
2. Four myths of the marketplace — why popular wisdom is popular, but isn’t wisdom; how you can see beyond what’s popular to get a leg up on your competition
3. How to look beyond the paint-by-numbers approach to sales and really understand the sales process — when you learn this tactic, you can easily become a star performer
4. Why making the sale is only the beginning of the sales process – the top pros build long-term clients by following four simple steps
Instead of principles and theories, Mackay tells you the actual practices that turned his little company into one of the largest and most profitable in its field. Mackay’s insights are both entertaining and immediately useful, charged with wit, humor and entrepreneurial wisdom. In Pushing the Envelope, Harvey Mackay puts the fun and enthusiasm back in business.
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Rich Dad Secrets
Profit from the new rules of the rich!
The rich follow a different set rules for making and keeping money. In fact, the rich live in a world most of us know nothing about. They pay less in taxes and set their lives up in such a way that money constantly comes into their pockets. At the same time, they use expenses to their advantage. In other words, it’s the rules of the rich that make them rich.
Rich Dad Secrets to Money, Business, and Investing offers the sessions about money that Robert Kiyosaki, a self-made millionaire, learned from his rich dad … a dad that gave him not money, but only his secrets to acquiring great wealth. In this groundbreaking program, done exclusively for Nightingale-Conant, you’ll learn these priceless secrets.
Instead of working for money, you’ll learn how to make money work hard for you. You’ll discover why you don’t need a high income to become rich—and that all you do need is the type of financial education this program offers. If you’re looking for bold new ideas about money and are ready to make financial changes in your life, this program is just what you’re looking for.
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Nightingale Conant Training Index
