Is your booth ready? Are your people trained? Does everyone know what they are doing during the trade show? If you're not positive about your exhibit goals, then you should be seeking help. On this page we have some products which offer some solutions to help your trade show exhibit.
You may either purchase directly from the shopping cart, use our handy order form, or call.
Trade Show Survival Kit - Kit
Trade Show Exhibiting Training Videos
How Not To Exhibit Yourself: Staffing an Exhibition Stand - Video
Aim
To teach stand staff how to present themselves and their organization in a professional and organized manner.
The video
Even stands that are designed to the finest detail will not produce the results if staff do not know what they are doing.
This program featuring John Cleese shows how to encourage visitors, welcoming them without being over-eager, and how to avoid the guaranteed conversation killer - "Can I help you?" It demonstrates the importance of accurately logging potential customers' details, arranging follow-up visits, and keeping the stand smart.
Features and applications:
Key turn-offs that reduce customer traffic, and how to remedy them
Available in both English and Spanish!
This video production has an online preview. Click Here!
Video (30 mins)
Style: Humorous drama
Prices: Purchase: $595
Rental (7 days) $195
Item #PDDC-ALGEXB2
You may rent How Not To Exhibit Yourself: Staffing an Exhibition Stand (English) on VHS for $195.00.
You may rent How Not To Exhibit Yourself: Staffing an Exhibition Stand (Spanish) on VHS for $195.00.
You may purchase How Not To Exhibit Yourself: Staffing an Exhibition Stand (English) on VHS for $595.00.
You may purchase How Not To Exhibit Yourself: Staffing an Exhibition Stand (Spanish) on VHS for $595.00.
That's Show Business: The Rules of Exhibiting - Video
Aim
To maximize the opportunities created by participation in an exhibition.
The Video
Having planned and staffed an exhibition stand that has absorbed a sizeable chunk of your marketing budget, how can it be made a real success? Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients.
This video demonstrates the secrets of successful exhibiting: know your objectives, your visitors, and the role you are expected to play.
Features and applications:
In this practical, two-volume, step-by-step presentation, Matthew Hill, president of The Hill Group, leads you through a fun, informative and memorable training session in the Trade Show Selling Skills Video Training Series.
In the Trade Show Selling Skills Video Training Series, Matthew Hill demonstrates common mistakes made by exhibit staff, and teaches proven techniques for correcting them. Here, the exhibit staff is talking amongst themselves and being inaccessible to visitors. We'll show you how to fix that without busting kneecaps.
This Must-Have book is written in an irreverent and cynical style to appeal to the typical exhibit staffer; someone who does not want to be at the show (unless it's in a fun city like New Orleans) and thinks they are doing a great job if they arrive no more than 30 minutes late for their shift.
Our Trade Show Survival Kit is the perfect way to prepare and maintain your staff so they can be at peak performance during your next show. Each of the items described below are together in a large 9" x 12" clear plastic envelope. There is plenty of room left for you to add any additional items or your own show information.
