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Market Research Made Easy

Market Research Made Easy

Book and CD-ROM - $29.95

Take the mystery out of market research

Market research is vital if you want to stay in touch with your industry and your customers.

Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know.

You can conduct your own market research.

A successful business cannot do without research.

The good news is, you can do it yourself. Market research is not the exclusive province of high-priced professonals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers.

This practical, easy-to-read book has recently been expanded and updated. It answers questions such as:

  • When should I do my market research?
  • Where can I find the data I need?
  • Who are my best survey subjects?
  • How do I design a market research questionnaire?
  • Why should I use brainstorming sessions and focus groups in my research?
  • Where can I rent a mailing list?
  • When do I need to hire a professional?
  • How do I analyze the data I find?
  • How can I use the Internet for research?

With this guide in hand, you can easily carry out the market research you need to point you toward successful ventures and away from disastrous ones

About the authors

Don Doman and Margaret Doman are experienced small business owners and consultants with many years’ experience in the communications, marketing and Internet fields.

Dell Dennison has more than 20 years’ experience in advertising and corporate communications and is the coathor of the critically acclaimed The Advertising Handbook

MARKET RESEARCH - FORMS CD-ROM
This helpful CD provides blank forms to help with your research and surveys.

Get both the book and the CD-ROM for $29.95

Buy the Book and CD-ROM for only $29.95



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