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MARKET RESEARCH
TRAINING VIDESO
IDEAS AND TRAINING

Market Research Training Videos and Books

What are people thinking? What are people buying? Will your new venture pay off? Does your product have enough buyers to keep you in business? These are just some of the questions that market research can help you answer. You can conduct some research yourself, or you can hire expert consultants, but one thing is clear -- market research is well worth the effort, especially if it saves you money, time, and effort.


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FEATURED MARKET RESEARCH TRAINING VIDEOS AND BOOKS:

  • Market Research Made Easy - Book
  • Why Use Statistics? - Series - Video

    • OTHER FINE MARKET RESEARCH PRODUCTS:

  • 2001 Restaurant and Foodservice Market Research Handbook - book
  • Asking Questions - book
  • Designing and Conducting Survey Research: A Comprehensive Guide - book
  • The Handbook of Online Marketing Research: Knowing Your Customer Using the Net - ebook
  • Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information - book
  • How to Conduct Your Own Survey - book
  • Know Your Market: How to Do Low-Cost Market Research - book
  • Marketing Research Project Manual - book
  • The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy - ebook
  • The New Market Leaders - book
  • Rocking the Ages - audible book
  • Standard Deviants: Marketing - video
  • State of The Art Marketing Research - book
  • The Survey Research Handbook - book
  • Technical Research Assistant - ebook
  • Other popular publications on Market Research - books

    • Market Research Training Videos and Books


    Market Research Made Easy - Book

    Market Research Made Easy - BookMarket research is vital if you want to stay in touch with your industry and your customers.

    Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know.

    A successful business cannot do without research.

    The good news is, you can do it yourself. Market research is not the exclusive province of high-priced professonals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers.

    This practical, easy-to-read book has recently been expanded and updated and includes the use of the internet for your research. It answers questions such as:

  • When should I do my market research?
  • Where can I find the data I need?
  • Who are my best survey subjects?
  • How do I design a market research questionnaire?
  • Why should I use brainstorming sessions and focus groups in my research?
  • Where can I rent a mailing list?
  • When do I need to hire a professional?
  • How do I analyze the data I find?
  • How can I use the Internet for research?
  • With this guide in hand, you can easily carry out the market research you need to point you toward successful ventures and away from disastrous ones.

    Written by Don Doman and Margaret Doman, owners of Ideas and Training. Published by Self-Counsel Press, 2002.

    160 pages/soft cover

    Item #PDDC-SCPMR

    You may purchase Market Research Made Easy for $18.95.

    Quantity:      

    Why Use Statistics? - Series
    Explains the Importance of Statistics to Students of Science and Business

    This series was produced specifically to highlight the relevance of statistics and to teach students the basic statistical methods. The programs use sequences of "live action" video to illustrate relevant situations across a broad range of subject areas, and dynamic animation is used to explain the theoretical principles of statistical methods and to clarify the processes involved. 4-part series, 20-25 minutes each.

    The Series Includes:

  • Handling Variability
  • Describing Data
  • Using Samples
  • Bivariate Data: When y Depends on x

    Item: PDDC-BVL6137
    Format: VHS
    List Price: $699.95

    Item: PDDC-BVL6137
    Format: DVD
    List Price: $799.95

    You may purchase Why Use Statistics? - Series on VHS for $699.95.

    Quantity:      

    Purchase Why Use Statistics? - Series on DVD for $799.95.

    Quantity:      

    Handling Variability
    This program examines the measurement of blood pressure to introduce the idea that multiple measurements may produce very variable results. The idea that measurement "errors," together with fluctuations in the parameters being measured, create variability is followed by an explanation of both Systematic and Random Error and the recognition of the need for statistical techniques to handle this variability in order to allow inferences to be drawn and decisions made. (25 minutes, color)

    Part of the Series Why Use Statistics?

    Item: PDDC-BVL6138
    Format: VHS
    List Price: $199.95

    Item: PDDC-BVL6138
    Format: DVD
    List Price: $259.95

    You may purchase Handling Variability on VHS for $199.95.

    Quantity:      

    Purchase Handling Variability on DVD for $259.95.

    Quantity:      

    Describing Data
    Beginning with an explanation of the difference between "qualitative" and "quantitative" data, this program goes on to explain various ways of presenting data, including Dot Plots, Bar Charts, and Histograms. The program also explains Summary Measures, Characteristic Values, and how to arrive at the Mode, Median, and Mean, with a discussion of their individual drawbacks and advantages. The program goes on to discuss handling the Spread of Distribution, and explains techniques for measuring Spread, including Quartiles, Inter-quartile Range, and Standard Deviation, and concludes with modeling using Normal Distribution. (25 minutes, color)

    Part of the Series Why Use Statistics?

    Item: PDDC-BVL6139
    Format: VHS
    List Price: $199.95

    Item: PDDC-BVL6139
    Format: DVD
    List Price: $259.95

    You may purchase Describing Data on VHS for $199.95.

    Quantity:      

    Purchase Describing Data on DVD for $259.95.

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    Using Samples
    This program begins with an explanation of the difference between a Population and a Sample, and the reasons why samples are so important in estimating data relating to populations too large or too impractical to be measured in their entirety. The program emphasizes the need for random samples, explains how several random samples of the same size will vary, and then looks at ways of dealing with this variability, calculating the Standard Error of the Mean, and how to estimate the "95% Confidence Interval." The program goes on to show how, when dealing with quantitative data, you can calculate the size of the sample that is needed in order to achieve the precision required. (20 minutes, color)

    Part of the Series Why Use Statistics?

    Item: PDDC-BVL6140
    Format: VHS
    List Price: $199.95

    Item: PDDC-BVL6140
    Format: DVD
    List Price: $259.95

    You may purchase Using Samples on VHS for $199.95.

    Quantity:      

    Purchase Using Samples on DVD for $259.95.

    Quantity:      

    Bivariate Data: When y Depends on x
    This program demonstrates how "qualitative" bivariate data can be visualized by using a modification of the simple Bar Chart. Quantitative data is dealt with by developing the Dot Plot into the Scatter Diagram, which allows any correlation to show itself in a linear relation. The program explains how this correlation can be modeled by calculating a "Line of Best Fit," how to calculate 95% Confidence Bands, and how to calculate a summary measure for any correlation called the Correlation Coefficient. Finally, the program explains how to deal with data that indicates a curved Line of Best Fit by either finding a way of re-plotting to provide a linear correlation or, alternatively, how to calculate a curved Line of Best Fit. (20 minutes, color)

    Part of the Series Why Use Statistics?

    Item: PDDC-BVL6141
    Format: VHS
    List Price: $199.95

    Item: PDDC-BVL6141
    Format: DVD
    List Price: $259.95

    You may purchase Bivariate Data: When y Depends on x on VHS for $199.95.

    Quantity:      

    Purchase Bivariate Data: When y Depends on x on DVD for $259.95.

    Quantity:      


    2001 Restaurant and Foodservice Market Research Handbook [DOWNLOAD: PDF]
    by Richard K. Miller & Associates (Author)

    The 2001 Restaurant and Foodservice Market Research Handbook is designed to provide an expanded understanding of dining trends in the United States, and the competitive environment serving this changing marketplace. An analysis is provided, including current and expected market opportunities, for the major industry sectors. Virtually every market sector in the dining and foodservice business is included in the handbook. The report provides a profile analysis of over 200 key players, and a future market outlook. Other topics include: what Americans eat, city-by-city analysis, full-service dining, quick-service restaurants, take-out and home-meal replacement, catering, contract foodservice, hotel restaurants, malls and retail locations, concessionaires, bars and taverns, onboard meals, travel and business dining, holiday dining, food festivals, unique restaurant concepts, management issues, e-commerce, technology, eatertainment and demographics.

    CLICK HERE for more product and buying information!

    Asking Questions (Jossey-Bass Series in Social and Behavioral Sciences)
    by Seymour Sudman, Norman M. Bradburn

    The authors describe the entire process of questionnaire design from start to finish. They show how to determine information needed, phrase questions to minimize bias and distortion, obtain and use successful questions from existing questionnaires, control level of threat in questions, order questions to encourage response, select the best method of administration, adapt questions and format to method of administration, test and validate the completed questionnaire, and evaluate and review the questionnaire for improved results.

    CLICK HERE for more product and buying information!

    Designing and Conducting Survey Research: A Comprehensive Guide (Jossey-Bass Public Administration Series)
    by Louis M. Rea, Richard A. Parker (Contributor), Alan Shrader (Editor)

    Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results.

    CLICK HERE for more product and buying information!

    Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
    by Gerald Zaltman (Contributor), Vincent P. Barabba

    More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret meaning, will fail in today's competitive environment. Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent and better market information.

    CLICK HERE for more product and buying information!

    How to Conduct Your Own Survey
    by Priscilla Salant, Don A. Dillman (Contributor)

    Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey. Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent advice on when to turn to a professional.

    CLICK HERE for more product and buying information!

    Know Your Market: How to Do Low-Cost Market Research (Psi Successful Business Library)
    by David B. Frigstad

    One of the most frequent activities a prospective or existing small business owner takes is to ask a few friends or business associates about their reactions to a new product and then produce the product or start a new business based on those opinions. This informal "market research" can be very costly because it often incorrectly estimates your prospective market. But if you know how to systematically and effectively collect and analyze information from prospective customers, you can save time and a great deal of money.

    Know Your Market takes the guesswork out of understanding your customers and their needs. Demonstrating step-by-step how to construct a typical research project, this streamlined guide explores all aspects of market analysis in language free of jargon and confusing abstraction.

    CLICK HERE for more product and buying information!

    Marketing Research Project Manual
    by Glen R. Jarboe

    This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering step-by-step procedures for students to follow in conducting a market research project with an emphasis on survey research and data analysis using statistical packages such as STATISTICA, SPSS, or Excel. The project provides hands-on experience with interviewing, developing research objectives into a questionnaire, chosing a sampling method, designing sampling plans and procedures, preparing a research report, and analoyzing results and translating them into findings, conclusions and recommendations. The manual features marketing research activities surrounding an electric utilities corporation, and can be used as either a customer satisfaction or business-to-business project.

    CLICK HERE for more product and buying information!

    State of The Art Marketing Research
    by George Edward Breen, Alan Dutka, Albert Breneman Blankenship

    This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. Clear, concise, and authoritative, the book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process: Defining marketing problems and preparing research plans and proposals Selecting the best primary and secondary research methods for the problem at hand Developing samples and questionnaires Using focus groups Presenting research results Applying research results to marketing problems Making research-based strategy decisions Including new information on research for international markets and guidance on using the new technologies to develop information about today's fast-changing markets with examples from all sectors of business, this edition is an essential guide to the cutting-edge techniques for mastering today's markets.

    CLICK HERE for more product and buying information!

    The Survey Research Handbook
    by Pamela L. Alreck, Robert B. Settle (Contributor)

    Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish.

    CLICK HERE for more product and buying information!

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    Market Research Training Videos and Books, Market research books, marketing research, market research training videos, Market Research Training, market research, how to, simple surveys, focus groups, research, marketing research, marketing, research, marketing training, surveys, qualitative research, quantitative research, focus groups, doing your own market research, doing your own surveys.